Brand Manager
Kality Foods S.C · Addis Ababa · Apply by 2026-12-08
The Brand Manager oversees category planning, brand equity, and new product development to drive business growth and market share for Kality Foods S.C.
Requirements
- Good understanding of Brand Management and Marketing principles
- Basic knowledge of product development and market research
- Strong communication and organizational skills
- Good analytical and reporting capability
- Creative and customer-oriented mindset
Duties
- Develop and execute annual category and brand plans
- Lead new product development projects from concept to commercialization
- Manage brand positioning and ensure consistent identity across channels
- Identify new market opportunities and distribution channels
- Plan and execute ATL, BTL, and digital marketing campaigns
- Conduct market research and analyze consumer behavior
- Prepare and monitor annual marketing and category budgets
- Coordinate product launches with sales, production, and supply chain teams
- Monitor category performance by SKU and brand health
- Ensure compliance with food safety and branding standards
Skills: Brand Management, Marketing Strategy, Market Research, New Product Development, Digital Marketing, Project Management, Data Analysis, Consumer Insights
destakiflemoges@gmail.com