Senior Executive – Marketing
Kadisco Paint and Adhesive Industry S.C · Addis Ababa · Apply by 2026-11-28
The role is responsible for developing and executing marketing strategies to strengthen brand positioning and support sales growth across decorative and industrial segments.
Requirements
- Knowledge of marketing strategy and planning
- Experience in product marketing for paints or chemicals preferred
- Ability to conduct market research and business intelligence
- Proficiency in digital marketing and communications
- Capability to manage budgets and vendors
Duties
- Develop and implement annual marketing plans aligned with business objectives
- Execute marketing initiatives to increase brand visibility and market penetration
- Monitor market trends, customer preferences, and competitor activities
- Coordinate product launch events and technical presentations
- Manage development of brochures, catalogues, and POS materials
- Conduct market surveys and customer satisfaction assessments
- Manage company websites and social media platforms
- Collaborate with Sales and Technical Service teams for customer acquisition
- Organize exhibitions, trade fairs, and product demonstrations
- Prepare monthly marketing performance and KPI reports
Skills: Marketing Strategy, Brand Management, Market Research, Digital Marketing, Product Marketing, CRM, Budget Management, Data Analysis
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